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All three operators are planning to launch RCS Business Messaging in the future. RCS Business Messaging enables consumers to engage directly with multiple brands from a single messaging platform, allowing them to make restaurant reservations, book train tickets or retail purchases without having to juggle numerous apps. Several global brands are already trialling it to improve the customer experience and enable consumers to communicate with brands in a more engaging and direct manner. GSMA Intelligence estimates that the RCS Business Messaging market will be worth over $74 billion by 2021.
Driving Adoption of RCS
Adoption of RCS is accelerating quickly around the world, with over 50 network launches as well as network interconnections. Earlier this year, the GSMA announced that Deutsche Telekom, Telenor Group, Telia Company and Vodafone Group had interconnected their networks in Europe, while América Móvil, Rogers Communications and Sprint have interconnected across the Americas. GSMA Intelligence estimates that there are currently 165 million active monthly RCS users, which is expected to double to 350 million by Q4 2018.
The GSMA is working to further spur the growth of RCS through initiatives such as the GSMA RCS Business Messaging Labs, which bring operators, marketing companies, messaging aggregators and brands together to work together on key topics such as customer experience, specifications, monetisation, privacy, security and trust and interconnection. For further information please go to: www.gsma.com/futurenetworks.
The GSMA Universal Profile for Advanced Messaging
The GSMA’s Universal Profile (UP) is backed by over 70 leading operators, vendors and OS providers worldwide and provides an open, consistent and global messaging service across networks and devices. It simplifies interoperability and enables OEMs and OS providers to achieve scale and give consumers a richer and more consistent messaging experience regardless of device or network. UP 2.0 enables Application-to-Person RCS Business messaging and RCS-capable chatbots, as well as additional messaging expressiveness features. For more information about the RCS Universal Profile, please go to: www.gsma.com/futurenetworks/ip-services/universal-profile/.
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About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.