Speakers to provide insights into business opportunities in digital TV and 3D TV

SINGAPORE, 26 April 2010 – The acclaimed BroadcastAsia2010 International Conference will be held once again this year at the Singapore Expo from 15 – 18 June 2010. Fueled by consumer interest in 3D television and improved accessibility to networks and data, global attention is now shifting to the next dimension in broadband and 3D delivery.

Themed “Integrating Technology, Experiencing Content”, the four-day conference will focus on the pertinent needs of the broadcasting and media landscape today. This year’s conference will feature over 70 senior executives from leading companies and organisations discussing the challenges and business opportunities from digital TV and 3D TV; the influence of social media on the broadcasting industry; technical implementation of workflow and digital asset management; case studies and the latest industry trends.

“With the global economy picking up and the current ability of broadband to provide rich media to consumers in a faster and more effective manner, there are new growth areas and immense opportunities for the broadcasting and media industry,” said Ms Lindy Wee, conference director of show organiser Singapore Exhibition Services. “The expanded depth and breadth of this year’s BroadcastAsia2010 International Conference reflects this as well as our commitment to provide a premier content and relevant knowledge platform for industry professionals to converge and share best practices.”

Conference Tracks and Speakers Highlights

With 3D dominating the limelight, the BroadcastAsia2010 International Conference will kick off with the 3D-related track - “Embrace & Engage the Future: Broadband, 3D & Beyond”. Colin Prior, founder and member of IMPALA, the international MHEG promotion alliance, will touch on how hybrid broadcast and broadband delivery are altering traditional forms of broadcasting as well as broadcaster control. In the same conference track, Carl Furgusson, VP of Compression Product Management, Ericsson TV Solutions, Ericsson, will examine business models for 3D, and discuss the realistic short and medium-term options and likely costs for 3DTV delivery.

The insightful “Breaking New Barriers in Multi-Platform Content Delivery” track will discuss the many opportunities and services available or being established in the ever expanding plethora of delivery and viewing platforms. Richard Redmond, Director, Strategic Marketing, Harris Corporation Broadcast Communications will assess the content delivery options and business models available on digital multimedia broadcast networks. Redmond will also explain the new opportunities these networks bring to broadcasters, network operators and content delivery companies and the impact on infrastructure and spectrum requirements.

Under the same track, Lindsay Cornell, principal systems architect from BBC will shed light on the future of broadcasting and the move towards convergence across all platforms, and what this means in terms of technology platform, content and threats and opportunities in the broadcasting world.

Other conference topics at the BroadcastAsia International Conference 2010 include: Optimising File Based Workflow and Asset Management, The New TV Model, Increasing your ROI: Leveraging on New Social Networking Media, and Revolutionizing Technology Transmission and TV Systems. Delegates can look forward to presentations from key speakers like Ivan Verbesselt, senior VP marketing, Nagravision Kudelski Group; ByungSun Kim, senior researcher, Korean Broadcasting System; Anke Gill, VP marketing, BNS Ltd and Tomotake Aoki, principal engineer, NHK.

Dedicated Sessions on Social Media and 3D TV on 18 June

Co-presented with the Singapore Media Academy, the session entitled “Increasing your ROI: Leveraging on New Social Networking Media” will focus on the new era of Network Communications. Key speakers include Mark Inster, managing director of Microsoft Online Services Group in Southeast Asia; Simone Brunozzi, technology evangelist, Amazon Web Services; and Joanne Teoh, director, Sapphire Studios, Singapore.

The Asia-Pacific Broadcasting Union will present a half-day session on “Marching from HD to 3D TV” and will provide valuable insights to industry professionals who are interested in or are beginning to produce content for the 3D space. The session will address the journey from HD to 3D TV starting from how 3D images are formed, to capturing 3D TV images and 3D TV post-production. 3D TV requirements for delivery and channel capacity will also be examined during the session.

For the full BroadcastAsia2010 International Conference programme and speakers, please visit http://www.broadcast-asia.com/BCA2010_international_conference.html

At A Glance:

BroadcastAsia2010 International Conference:

Date: 15 - 18 June 2010

Venue: Singapore Expo, Hall 8 Conference Complex

Marquise/Trilliant Rooms

Admission: Registered business and trade professionals only

Registration and fees: http://www.broadcast-asia.com/fees_registration.htm

BroadcastAsia2010 Exhibition:

Date: 15 - 18 June 2010

Venue: Singapore Expo, Halls 7 & 8

Opening Hours: 15 - 17 June: 10.30 a.m. to 6:00 p.m.

18 June: 10.30 a.m. to 4:00 p.m.

Admission: Business and trade professionals only

Registration: http://www.broadcast-asia.com/

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About Singapore Exhibition Services Pte Ltd

Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia. With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visit www.sesallworld.com.

Media Enquiries:

Eric Yum/ Elaine Sng

PR Manager/ Senior PR Executive

Singapore Exhibition Services

Tel: +65 6233 6632/ +65 6233 6636

Email: ey@sesallworld.com/ es@sesallworld.com

Marie Loh/ Shelina Mahtani

Senior Account Manager/ Account Executive

MS&L

Tel: +65 6595 9810/ +65 6595 9808

Email: marie.loh@mslworldwide.com/ shelina.mahtani@mslworldwide.com