PARIS--(BUSINESS WIRE)--Cegedim Relationship Management today announced the release of a pivotal thought leadership white paper, Multichannel: Insights for Measuring Effectiveness. which provides high-level, operational insights on the multichannel strategy. The white paper was developed under the leadership of Pierre Morgon, Chief Marketing Officer of Cegedim Group, capitalizing on the insights from his 25+ years’ experience in leading global operations and marketing in the Pharmaceutical industry. Along with results from a recent Cegedim Strategic Data promotion audit, the paper provides insights and techniques on how to transform current industry obstacles into exceptional value opportunities through a multichannel strategy.

The most innovative Life Sciences companies are now employing specialized multichannel strategies to generate engagement with their customers across a spectrum of marketing and communication channels. Since this strategy is new to the industry, companies must gain insights from solution providers and other companies – with experience implementing, deploying, and optimizing multichannel strategies – to learn best practices and achieve strong results.

Cegedim’s Latest Intelligence + Life Sciences Whitepaper Promotes Successful Multichannel Performance for Today’s Enterprises

Cegedim Relationship Management’s latest whitepaper outlines the fundamental elements of perfecting a multichannel strategy in the current Life Sciences landscape:

• Insight – an optimized strategy is built on in-depth understanding of processes and decision makers in patient, payer and physician communities.
• Channel & Message Selection – through deeper understanding, companies can decide on the channel combination, and message that will most effectively reach each customer.
• Channel & Message Orchestration – coherence among all channels and messages is vital to realizing the most ideal customer experience.
• Channel Optimization – companies must leverage the unique value of both personal and non-personal channels, such as the non-personal channels’ ability to engage customers otherwise unreachable through face- to-face interactions.
• Budget Balance – companies can achieve an optimal promotional budget by combining both high and low cost channels, such as face-to-face and remote detailing.

“The development of the multichannel engagement strategy for the life sciences industry is rapidly evolving, but its value opportunities have become too significant to ignore,” said Emiliano Gummati, Vice President Digital Engagement Solutions, Cegedim Relationship Management. “Through our recognized expertise, this whitepaper can help companies adopt and optimize the strategy to produce more meaningful customer engagement and better realization of their business goals.”

The Cegedim Strategic Data promotion audit found that non-personal channels produce near equal or better effects on physicians’ perception of added value; prescribing behavior; and the duration of visits from sales representatives – when compared to personal channels.

To access the full whitepaper, please click here.

To learn more about multichannel strategies for the Life Sciences industry, attend a free webinar on October 29, Multichannel - Insights for Measuring Effectiveness. Click here for more information and to register.